Activity Based Learning in Commerce Education Essay

Professional training covers instruction and expertise created at all levels from present essential on tertiary instruction both through formal and non-formal program. Specialized and Vocational Education, characterized it as a â€Å"Comprehensive expression grasping those parts of the instructive procedure including, notwithstanding broad training, the investigation of advances and related sciences and the procurement of pragmatic aptitudes, perspectives, comprehension and information identifying with occupations in the different divisions of monetary and public activity. The primary targets of the professional training are to satisfy the national objectives of advancement and the evacuation of joblessness and destitution, to grant instruction pertinent to expanded creation and profitability, financial turn of events and individual thriving, to address the issue for talented and center level labor for the developing parts of economy, both composed and disorderly, to draw in sizeable section of populace to shifted professional courses in order to lessen the hurry to general instruction courses of colleges and foundations for higher learning and to get ready understudies for independence and productive independent work. The essential goal of Commerce instruction the planning of individuals to enter upon a business profession, or having entered upon such a vocation, to render progressively proficient help in that and to progress from their current degrees of work to more elevated levels. † During the post autonomy period, business instruction has risen as one of the most likely interests in the wake of industrialization. The vast majority of the Education Commissions have held that trade training is fundamentally implied for giving the understudies top to bottom information on various practical regions of business in order to get ready individuals required by the network for the motivations behind exchange, trade and industry. Business movement is available in pretty much consistently to-day action that happens in our condition. Formal courses at schools and universities are just efficient, insightful introductions/records of the experience. For showing any subject viably most importantly instructor ought to be clear about its general just as explicit destinations of every theme/ideas since this will just assistance the educator in choosing the proper methodology and technique for instructing as per the substance. So for showing trade adequately instructor must be careful with the destinations of showing business at all levels. Business is a subject which is near us, so for successful educating of trade it is tied in with tuning in, addressing, being responsive, and recalling that every understudy and class is unique. For this educator ought to receive Socratic guidance approach. It’s about inspiring reactions and building up the oral relational abilities of the calm understudies. It’s about pushing understudies to exceed expectations, which is fundamental necessity of business educating. Trade is where an instructor can utilize all the strategies adequately, for example, address, conversation, pretending, workshop, managed just as free examination, venture strategy, field trip, and so forth. A significant concern anyway is that educator ought to really utilize these techniques in homeroom instructing. Movement technique is very appropriate for showing Commerce as a Vocational Subject. In the wards of Rousseau, â€Å"Instead of making the youngster stick to is books keep him occupied in workshop where his hands will work to the benefit of his brain. † Thus learning by doing, by action and experience is the first and the most natured type of learning. One of the contentions against utilizing these techniques is that they expend additional time yet in the event that we utilize various strategies as indicated by the necessities of the substance, at that point it will help in accomplishing HOTS simultaneously they are not in the slightest degree tedious. For instance in the event that you field trip as a strategy for training banking it will expend at the most two-three hours to take understudies to the close by bank and watch the elements of the representatives of the bank and afterward the educator can simply talk about the perceptions of the understudies in the study hall and with this the part will be finished. This will likewise help in maintenance of information for longer period. This is likewise one of the approaches to encourage learning I. e. relating the educational plan to the student’s ways of life. Educating of trade can be made increasingly successful by relating the subject/content with the day by day life of the understudies and business is such a subject who can be connected with the day by day life of the understudies by giving models, by receiving venture based learning strategy. Directly from the earliest starting point we are stating that business is a commonsense subject just as identified with reality, so for showing it adequately we ought to energize students’ investment. For understudies investment instructor ought to give chance to understudies to pose inquiries, answer inquiries in a significant way, offer testing and intriguing thoughts, plan intuitive exercises, show endorsement for students’ thoughts, fuse student’s thoughts into exercises, and ask understudies whether they have comprehended the idea before continuing. Keeping in see the significance of action technique for business instruction we present this paper entitled â€Å"Activity Based Learning in Commerce Education †With Special Reference to Vocational Commerce Education†. The principle goals of this paper is to: †¢Describe the significance and significance of movement based instruction. †¢Apprise the Service Activities in business based professional training. †¢Explain the Internship/On-the Job Training exercises in business based professional instruction. †¢Analyze the School/College based Enterprise Education †Production-cum Training exercises in trade based professional instruction. †¢Examine Education and Business Partnership/Institute †Industry Linkages action in trade based professional training. Which means and Importance of Activity based Learning Action based guidance includes the exercises. This is in inverse of unadulterated talks. It implies hands-on ways to deal with guidance, utilizing manipulative to draw in numerous faculties, rather than simply tuning in to a talk. For example, the educator utilized note cards in an exercise to show total subjects and predicates. On the note cards he composed (from a brief) total subjects and complete predicates, separate from one another, and had the understudies discover their match. Instead of simply listen the instructor mentions to them what the distinctions are, they see them, assess them, and combine them. Action bases guidance rotates around understudies adapting however hands-on exercises. This technique can be extraordinary, particularly for material students. It separates the tedium of the fundamental educator drove address; understudies tune in and take notes framework. Let’s face it, not all understudies gain from tuning in to their educator drone on for 50-an hour and a half daily. Movement based permits understudies to exhibit a comprehension of the material and, for the most part, work with an accomplice or gathering, which prompts socialization Activity based learning, then again, assists youngsters with associating their figuring out how to reality and urges them to inventive thoughts. At long last, it is just innovativeness that prompts way breaking disclosures and developments on the planet. Action based learning, thusly, holds the way to better and progressively significant instruction. What is Hands-On Learning? Hands-on learning will be learning by doing. Hands-on learning includes getting things while doing and encountering them which as we probably am aware are the most noteworthy type of comprehension. This should be possible through basic exercises and toys dependent on basic logical standards which intently mimic genuine situations, give enough degree for advancement and challenge and make learning science fun and energizing. Professional instruction has consistently gotten that in the event that you need somebody to figure out how to fix a vehicle, you need a car to fix. In the event that you need to instruct somebody to cook, you put the person in question in a kitchen. Did anybody know about instructing somebody to swim in a conventional study hall? Moreover, we do accept we are discovering that so as to genuinely show science, we should â€Å"do† science. Hands-on learning implies a wide range of things to various individuals. It has become a trademark and is frequently used to portray any exercises in study halls that utilization materials. Hands-on learning, be that as it may, isn't just controlling things. It is taking part in top to bottom examinations with objects, materials, marvels, and thoughts and drawing importance and comprehension from those encounters. Different expressions for this are request learning, hands-on, and minds-on learning. Learning by all around arranged exercises and encounters in a very much built program is a quality instructional methodology. It makes understudies depend on the proof rather than upon power (reference book, serve, specialist, text, educator, parent). Most understudies live in a tyrant world with next to zero chance to rehearse dynamic in light of the fact that about everybody guides understudies and when to do it. We constantly graduate understudies, who don't yet be able to set up a straightforward investigation with controlled factors, gather and decipher proof, or make right understandings dependent on that proof gives understudies a comparative arrangement of encounters so everybody can take an interest in conversations on a level playing field paying little heed to their financial status. Along these lines, extraordinary advantages are not granted to the individuals who, by excellence of their riches or foundation, have a more noteworthy number of encounters under their belts powers understudy thinking by requiring understanding of the watched occasions, as opposed to retention of right reactions. Action based learning strategy is embraced in professional business training in +2 level Vocational Education Program and created educational programs and instructional material. For advancement o

Supply Chain Assignment Essay Example | Topics and Well Written Essays - 5000 words

Flexibly Chain Assignment - Essay Example These incorporate a lean flexibly chain, a nimble gracefully chain and in conclusion a half and half gracefully chain. This investigation will try to talk about the developing flexibly chain relationship in today’s gracefully chain the board while breaking down the different built up relationship the board models and investigating both the key and operational contemplations that are amazingly basic for empowering a relationship act that is proper inside the provider (Christopher 2004). Furthermore, the investigation investigates the different rising ideas of lean flexibly the executives while examining the significance of both the productivity and adequacy realized by a lean methodology and thusly proposing a general methodology an association can start, create and continue. The developing significance of the flexibly chain relationship in today’s gracefully chain the board Numerous examinations have watched a profoundly intriguing pattern among the main organizations o n the planet. The organizations are finding an in some way or another extremely ground-breaking new wellspring of upper hand in the market (Christopher 2004). This is what is progressively picking up prevalence as the flexibly chain the executives. Gracefully chain contains all the incorporated exercises mindful and that can be followed to the last item in the market and which decides consumer loyalty. Flexibly chain the executives by the idea of its reality vigorously relies upon connections and associations. With regards to flexibly chain the executives, the term relationship infers a great deal. This may incorporate key relationship, interior relationship, and value-based relationship among a lot more others. What has made flexibly chain essential is the advantage that is gotten from provider connections, most remarkably the expanding worth and gracefully chain cost minimization. Furthermore, the need by most organizations to increase upper hand has made keeping up gracefully cha in relationship intense (Robert, Ernest 2002). The projects identified with flexibly chain the executives incorporates points from all the divisions of the association which incorporate the assembling activities of the organization, buying of the company’s items, and transportation of the deals, notwithstanding, physical appropriation into a bound together program (Robert, Ernest 1989). For gracefully affix the board to be viewed as effective, it must arrange and guarantee there is reconciliation of all the above expressed exercises into a procedure that is consistent (Robert, Ernest 2002). The flexibly supervisory crew should further, notwithstanding, grasping connection all the accomplices in the chain. Therefore, notwithstanding, the different offices inside the association, different accomplices incorporate sellers, transporters, data framework suppliers and outsider organizations. The most essential target of the gracefully chain the board has consistently been to includ e esteem. Gracefully Chain Management has been changed into an apparatus that is fundamental for achieving corporate vital goals (Financial Executive 2002). Among these would incorporate lessening working capital, quickening money cycles, taking resources off the accounting report and expanding stock turns among and above all observing normal yearly deals (Carlisle and Parker 1989). Flexibly chain the executives has in the ongoing past become top administrations new primary center territory. In light

Book Riots Deals of the Day for July 30th, 2019

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Why Companies Must Reconsider Their Use For Cosmetic Industry

Mac, Estee Roder and ). if you are woman and interested in cosmetic, you will be familiar to the name. you may be using the products or want to get it. Cosmetic industry is the one of the hot industry in entertament. over 000 compnay release the products in the world and — ì†Å'ë ¹â€ž ì‹Å"ìž ¥Ã¬ Ëœ ê ² °Ãª ³ ¼. when I chose the new cosmetic, I am always looking what it include and what color it is. I naver consider how the lipstic and mascara are making. The brand are doing the animinal testing and tons of rabits and dogs are suffering for the products what we buy without any guilty. In the 2007, EU prehibit the aninmal testing for cosmetic industry. They insists that ——-.————. I agree with EU oppinion, animal testing is the ê °â‚¬Ã­Ëœ ¹ íâ€"‰ìÅ"„ to the living —- and morlly woring and it must stop. There are also legal reasons why companies must reconsider their use of animals in toxicity testing. Within Europe, the cosmetics industry can no longer manufacture or market products that have undergone animal tests [2 ], and this has been followed by a geographical ban in India [12 ], with Australia and the US possibly following suit (www.alp.org.au/cosmeticstesting ; www.congress.gov/bill/113th-congress/house-bill/4148 ). Other regulations that govern the production and sale of chemicals, particularly in Europe, also stipulate that animal studies should only be carried out as a last resort [3 ,13 ,14 ]. Considering that products are now developed for global marketing, businesses are being increasingly compelled toShow MoreRelatedL ´Occitane Market Analysis9171 Words   |  37 PagesSummary Cosmetic industry is one of the fastest growing industries in today’s economy. Despite the financial recession and instability the market of cosmetics keeps growing. Trends are changing rapidly: what a couple of years ago was a niche market and was aimed at a narrow range of customers today becomes a must if a company wants to survive. A number of EU countries have developed a large trade surplus and a significant comparative advantage in cosmetics products. Fr ench and German companies sustainRead MoreThe Collapse Of The Soviet Union2549 Words   |  11 Pagescentralized economy to a market economy, Russia has fast become one of the most substantial emerging markets for fashion in the globe. (Berglof,2003) Many factors influence this BRIC nation’s growing market share. 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Purpose of the research paper While SWOT is a pervasiveRead MoreSwots: Strategic Management and Swot Analysis10111 Words   |  41 Pagesfit between a commercial venture and its environment. SWOT is used to identify cultural impediments and advantages and external governmental roles as well as internal company issues. [54] Glaister and Falshaw (1999) found SWOT analysis one of the highest ranked set of tools and analysis techniques used in strategic planning in companies in the UK. [142] Panagiotou (2003) contends SWOT analysis is used more than any other strategic planning tool. Purpose of the research paper While SWOT is a pervasiveRead MoreUAE Consumer Lifestyle Analysis42818 Words   |  172 Pages44 Smoking 44 Smoking Habits 44 Shopping for Cigarettes and Tobacco 45 Table 52 Smoking Prevalence: 2005-2009 45 Personal Appearance 45 Shopping for Toiletries and Cosmetics 45 Attitudes Towards Hair and Beauty 46 Table 53 Expenditure on Cosmetics and Toiletries (Current Value): 2005-2009 47 Table 54 Expenditure on Cosmetics and Toiletries (Constant 2009 Value): 2005-2009 47 Fashion 47 Fashion Trends 47 Shopping for Clothes, Shoes and Luxury Goods 48 Table 55 Consumer Expenditure on ClothingRead MoreClean Air Act12612 Words   |  51 Pagesanalogy, think of a very faint smoky smell. In a dry air location, that smoky smell might be very light; but may be heavier in a very humid environment where the smell lingers.   While this is a hypothetical description, it gives you a better feel for why a single standard, applied across 3.5 million square miles of the U.S. may not work.   In 1990, Congress shifted  § 7412 to a technology-based strategy for regulating hazardous air pollutants. *** Non-Attainment Areas *** There are areas in the URead MoreMm-Chapter 1-3 Dawn Iacobucci17854 Words   |  72 Pages107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permissions questions can be emailed to permissionrequest@cengage.com ExamView ® is a registered trademark of eInstruction Corp. Windows is a registeredRead MoreReengineering in Access Bank Plc14984 Words   |  60 PagesINTRODUCTION Access Bank Plc is on the company carrying on the business of commercial banking in Nigeria. Access Bank Plc has its registered corporate head office at Plot 1665 Oyin Jolayemi Street Victoria Island Lagos. Access bank Plc was in- corporated as a private limited liability company on February 8, 1989, to undertake the business of commercial banking and commercial operations started on May 11, 1989. The bank converted to a public limited liability company on March 24, 1989 and was subsequently

Christianity And Its Impact On Society - 2276 Words

Christianity and the impact it has placed in society has shaped and stripped, modified and divided, comforted and enlightened the world. Christianity has managed to delve into every aspect of human life. Christianity is in our way of life—science, education, technology and arts and has created the environment of religious belief which managed to engrain its’ ideals into a social, political and educational belief. A religion such as Christianity is the foundation from which society lives, breathes and thinks on. There are many that dispute this yet there is some insight and relevance on how our freedom, choices and laws embody Christianity and it has done so since the beginning and still does so in the present. According to Rodney Stark it is, â€Å"Christianizing the Empire† (The Triumph of Christianity, 2011). And it is from which the past, present and future empires stands upon. The importance of understanding how Christianity blanketed humanity gives us a different view that is aided by evidence that it bears truth to its meaning. The world we live in, society and culture in general has been driven by religion for thousands of years. Christianity historically has played a significant role in shaping the modern day of society and culture. It is in the currency we use, the book in which we pledge our truth and honor to, and the obedience, hesitance and laws in our everyday decisions in life. A very revealing and captivating set of research has publicized this toShow MoreRelatedChristianity And Its Impact On Society Essay1282 Words   |  6 Pages In our modern society, religion can either promote positive, optimistic actions or negative, destructive ones. From Christianity to Daoism, each different religion shapes the lives of its followers. Christianity and Hinduism can propel their followers to achieve moral greatness, while Islam and _____ can cause people to do heinous, damaging acts of violence and self-destruction. The first, and most domestically prevalent, circumstance deals with Christianity and how it truly shapes the daily livesRead MoreChristianity And Its Impact On Society1653 Words   |  7 PagesReligion has been present in our society since the beginning of civilization. There’re many different religions across the world today, all of which consist of different belief systems and ideals. Some focus more on behavior and good deeds, while others focus more on the cultivation of spiritual and moral character. In particular, Christianity and Buddhism seem to focus more on the good behavior of the believers. 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Reasons for Re Launching Electric Car †Reva Free Essays

Reasons for Re Launching Electric Car – Reva Introduction : The Reva Electric Car Company (RECC) was founded in 1994 by Chetan Maini, as a joint venture between the Maini Group of Bangalore and Amerigon Electric Vehicle Technologies (AEVT Inc. ) of the USA. The company’s sole aim was to develop and produce an affordable compact electric car. We will write a custom essay sample on Reasons for Re Launching Electric Car – Reva or any similar topic only for you Order Now Several other automakers were also aiming to do so, but in 2001 RECC launched the  REVA Reva, started off with a bang : The first electric car in India  and the people behind the car were confident of the success of the car. Plans were set and the forecasting team estimated that 1500 cars would be sold by the end of the first year. Three years after its launch,  Reva barely managed to sell a total of 300 cars. Reva was subsequently pulled off Indian markets. On May 26th 2010, Mahindra Group bought a 55. 2% majority stake in Reva and now has plans of relaunching the car in Indian markets. This article explores reasons for the failure of Reva and what should be Mahindra Reva’s Strategy for achieving success in the Indian market. * Reva was  positioned  as a â€Å"Green,  low operating cost car†. The marketing strategy when Reva was first launched mainly concentrated on the car being green and the first of its type in the electric car segment. But this was not enough to create ripples amongst the consumers. * With a small  size, easy to drive (no clutch or gear)  and slow  speed, Reva  was targeted at  small families, old couples and female drivers. While Reva had a beneficial cost proposition of only Rs. 0. 40 paise per km travelled, it was not a cheap car. Priced at around Rs. 3. 75 lakhs, people would have preferred to purchase a Maruti Zen or an Alto which are within the same price range. The major problem with Reva was that it was perceived to be a low cost car, but it was actually not. Also it was not a car that the rich wanted to buy, as it looked below their league. In one word, Reva, was a  total misfit. * Aesthetically, Reva did not appeal to the youth. It was  not fast, did not have a  high range, had high  maintenance problems  (100 % charging needed 8 hours) and was not meant for long drives. The small car space and the design made it look like a rather  uncomfortable car. People do advocate being green but they are not willing to sacrifice their comfort for it. * The arketing campaign for Reva also was not an aggressive one. The car made news for itself for being the first electric car in the Indian market but no marketing effort was made to create ripples in the customers. The buzz through promotions and advertisements was very low. There was  no excitement  and  curiosity  created in the minds of the consumers before the product launch. A research done by me amongst 50 female drivers, 35 elderly people (50+ age) and 20 couples has helped me come up with the following  customer value hierarchy  for a Car: 1. Core benefit:  Takes you from one place to another without an  inconvenience. . Basic product:  Easy to drive,  comfortable seats and leg room,  high mileage. 3. Expected Product:  Safety, does not break down,  easy to repair. 4. Augmented Product:  Speed,  smooth on road,  Stylish. 5. Potential Product:  Environment friendly. As seen the points  bolded in red font  are the ones that Reva clearly misses. Not being able to satisfy the core, basic and expected product benefits has been a major miss in the marketing strategy of Reva. If Reva has to be successful it has to first cater to these customer benefits, satisfy them and then only will being environment friendly be a product differentiator. Reva had expected to sell around 1500 cars in its first year itself. After 3 years, Reva managed to sell only about350 odd cars. This is a definite failure in the first innings of Reva. However the fact that it is the only one in the electric car market, a proper marketing strategy can help it become a success. Reva’s Second Innings: A Re-launch Strategy It is not like Green cars are boring and cannot be successful. Take the example of  Roadster Tesla  an electric car which is the coolest and one of the most aspired cars in the automobile market. So surely there is no reason for Reva to fail if it is marketed in the right way. If the car is able to satisfy the core, basic and expected benefits of its target audience then we have a winner on our hands. In today’s, Global warming era. Being green is in fact the in thing. But just Green Cannot Sell. Reva should market itself on its other facets as well. Consider the slogan below for marketing Reva: Reva: â€Å"Easy to drive, Stylish, Comfortable Car †¦ By the way, we are also Green† The easy to drive attribute is already present in Reva. Reva needs to do slight alterations in its design to make it look more stylish, ergonomically designed for seating and safety needs. As given in the figure above, Reva should look at targeting the growing female car owners. Also it should target the young and old couples, who find the  cuteness factor  in the car, exciting enough to purchase it. Reva should be promoted as a  Ã¢â‚¬Å"Fun† car to hang out with. Promotions The Reva advertisements  should not hire any stars to advertise it. Instead it should look at taking the common office going man, the girl next door, the college couple to brand it. This will ensure that its target audience connect to the advertisement and Reva to a greater extent. The greenness in Reva can be subtly highlighted in the advertisements. The promotion ideas for both print and television advertisements are: 1. The office goer:  How because of heavy traffic he used to reach late to office and get reprimanded by his boss. How now Reva has made him reach office in time and get promotions. Catch line: â€Å"Traffic problems. No Problem. Reva is here† 2. The girl next door: How Reva has made her independent. Highlight the ease and comfort of driving the car in the advertisement. Catch line: â€Å"Get Independent. Do The Reva† 3. The lovebirds: A part by part ad series in which an old couple get nostalgic on how they started their love story in a Reva and their memories associated with the Reva car. Highlight the comfort of the Reva car. Catch line: â€Å"Reva getting you closer† Social media promotions – Low cost and high effect. 1. Social gaming applications  in which users play a car racing game and get green credits for using the Reva Car. This will help spread the Reva brand virally. 2. Get expert reviews on the Reva car and publish them on the  Reva Blog. 3. Have a contest in which users can upload their Reva moment on  YouTube. Also upload YouTube videos to show how Reva makes a greener world. 4. Have, â€Å"The Spacious Reva Contest†: Customers try to fit in as many of their friends in a Reva car and upload a picture of it on  Facebook. The one with maximum likes would win the contest. 5. Listen to what your customers are saying  about Reva, how are they feeling about Reva? Have you managed to create the right buzz? Social media would tell you instantly and help you to do any kind of damage control if necessary. The  social media is a good measure  on how well your marketing strategy has worked. In conclusion , Reva has already in its â€Å"First Innings†, highlighted its attribute of being a  Green Car. The â€Å"Second Innings† strategy that has been mentioned will market Reva as an easy to drive, safe, stylish and comfortable car. Thus satisfying the core, basic and expected needs of its customers which will help the Reva car become a success story. While the Mahindra brand name and its distribution network and capabilities in the Indian market should definitely benefit Reva, in having a successful second innings. The strategy outlined above should help Reva preventing burns and scars the second time round. How to cite Reasons for Re Launching Electric Car – Reva, Papers

Robert Maxwell Essays - Robert Maxwell, United Kingdom, Maxwell

Robert Maxwell INTRODUCTION Robert Maxwell, the infamous tycoon who is remembered as much for his personality and ethics in his business dealings as he is for his accomplishments. BIOGRAPHICAL INFORMATION Soldier, publisher and patriot, a man who spoke 9 languages; in 1923 Robert Maxwell was born in Czechoslovakia. He was and is a mystery in many respects. Even his birth name is questionable.. Maxwell had many reasons to rebel against the norms of the world. One of these was the Holocaust. Although Maxwell personally escaped the horrors of the Holocaust, he lost his parents and four brothers and sisters to the Nazis. He fought with the British against the Nazis and was awarded a British Military Cross for his wartime accomplishments. After the war Maxwell had seven children with his French-born wife Elizabeth. He would soon begin work on his business empire as well. He was a very strong person who knew what he wanted. Robert Maxwell was used to keep a high image even during bad times, he depended on bankers and high society people to keep high credibility. This man was used to having whatever he wanted wherever he was overall he led an extremely luxurious lifestyle. BUSINESS DIVERSIONS Between his death in 1991 and the end of World War II Robert Maxwell was able to build one of the largest publishing and communications empires in the world. He accumulated approximately two billion dollars worth of family assets and was the fifth or sixth biggest media group in the world. His companies included the Mirror group of newspapers, Maxwell Communications, Nimbus Records, P.F. Collier, Official Airline Guide, Prentice Hall Information Services, Macmillan publishing, the Berlitz language schools, and Pergamon Press, a technical publishing company. The road to success was not straight up for Maxwell. He experienced numerous financial ups and downs over the forty years following Word War II. Pergamon Press, one of his first acquisitions had to be sold in the 1960s but Maxwell eventually bought it again and was forced to resell the company during the 1980s. Publishing was not Maxwells only pursuit. His companies also included numerous television industry interests fifty percent ownership of MTV in Europe, twenty percent of Central TV, twelve percent of the French TFI station and Maxwell Cable TV. Most of these holdings are through Maxwell Entertainment Company, which also was a major provider of European television programming. Maxwells business interests also included online pursuits such as the Official Airlines Guides, a front-runner in online flight information and reservations. Only two years before his death Maxwells finances were going down by 1990 he was running out of cash he was secretly buying his own shares so that they maintained high prices. Maxwell concealed his financial problems by secretly selling other peoples shares that were deposited with Maxwells recently established bank. He and his closest son Cavan used these shares to raise loans. These secretly sold shares in FIRST TOKIO TRUST investment fund were worth ?57 million. The funds directors discovered that shares were missing and investigations took place at this stage. He was desperate to repay his debts his next target were pension funds he offered in one of the companys. With this company he was using advertising, encouraging customers to stay and in return he was making promises. Among the pension funds; shares plumed by Robert Maxwell, certificates of 25 Million shares clearly owed by the mirror pension fund, bankers Goldman Sachs sold them on Maxwells instruction. But proceeds were not handed over to the pension funds instead it was paid from the banker straight to Maxwell. He was smart he always chose companies or individuals he thought he could manage. Hence, after a major disagreement with his personal assistant that left him, Maxwell was going through depression because he felt lost and knew that she had all sorts of important information. Pressure accumulated and he didnt know whom to speak too. His next attempt was when he went and bought the US Daily News, and was extremely popular in the US while ignoring the empire back home. Meanwhile, directors of FIRST TOKIO remained quiet about his business affairs because they knew they were in fault and reputation was concerned. Maxwell was still stealing millions from wherever he could